Creating stories that the right people in your targeted companies would like to read and share
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At the highest level, an ABM program is about generating meaningful conversations with the right senior executives
One does not reach the highest level with generic marketing and messaging. If your messaging does not already address the target client’s problems, the chances of the executive engaging with your communication are minimal.
Organization’s Problems and your customized solution
Executive’s digital footprint, quotes, interests etc
Following the Organization and the Executive’s Digital Footprint:
Mentions and quotes
Engaging with mutual connections
Interacting with Mid Level Employees at Target Organization